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Salesforce Marketing
Cloud Practitioner

EMPLOYER:               Express Global Solutions

JOB TITLE:                Salesforce Marketing Cloud Practitioner

POSITION:                One (1), Full Time / C2C

HOURS PER WEEK:     40

WORK SCHEDULE:      9:00 A.M. to 5:00 P.M
LOCATION:                San Francisco, CA

JOB DESCRIPTION:

  • Design, build, and manage multi-channel marketing campaigns across email, SMS, push notifications, and social media using Salesforce Marketing Cloud.

  • Collaborate with marketing, sales, and technical teams throughout all phases of campaign development to deliver personalized, data-driven marketing solutions.

  • Create and implement automated workflows using Journey Builder and Automation Studio for consistent customer engagement across multiple channels.

  • Segment and personalize audience groups to ensure targeted messaging and optimized campaign performance.

  • Oversee data integration and management within Marketing Cloud, ensuring data accuracy and compliance with privacy regulations.

  • Analyze campaign performance, conduct A/B testing, and provide actionable insights for campaign optimization and improved engagement rates.

  • Work with creative and content teams to develop engaging, high-quality marketing content tailored to specific audiences.

  • Document campaign processes, strategies, and learnings, and report on key performance indicators (KPIs) and customer engagement metrics.

  • Ensure all campaigns comply with relevant data privacy regulations (e.g., GDPR) and adhere to industry best practices.

  • Support ongoing testing, debugging, and optimization processes to ensure seamless campaign execution.

 

REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications, or a related field.

  • Proven experience in Salesforce Marketing Cloud, with strong proficiency in Email Studio, Journey Builder, Audience Studio, and Automation Studio.

  • Salesforce Marketing Cloud Certification (Email Specialist or Consultant) is highly desirable.

  • Solid understanding of digital marketing principles, including customer journey mapping, segmentation, and personalization.

  • Strong analytical skills with experience in using data to drive marketing decisions.

  • Experience in HTML/CSS and AMPscript is a plus.

  • Excellent project management and organizational skills with a keen attention to detail.

  • Strong communication skills and the ability to work collaboratively in a team-oriented environment.

 

JOB LOCATION: 

5700 Stoneridge Mall Rd, Suite 285, Pleasanton, CA 94588

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May be placed at unanticipated worksites in the US and may telecommute

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